In 1980, hairdresser Paul Mitchell and business partner John Paul Dejoria started Paul Mitchell® Luxury Hair Care with just $700. Launching first in the US market with a quartet of products in black and white packaging, as colour was too expensive. Seven systems and 130 products later the iconic global brand is celebrating 35 years on the planet.
A true visionary, Paul’s creative talent and ethos helped to transform the face of hairdressing; in 1980 Paul Mitchell® became the first professional beauty company to announce they don’t conduct or endorse animal testing.
We invite you to join us in celebrating 35 years of Paul Mitchell® and offer you the opportunity to win one of 20 limited edition bonus bags; containing a shampoo and conditioner to suit your hair type. #iheartpm