Family favourite Robinsons is piloting* a new home delivery service ‘Fruit Drop’ to help families #EnjoyMoreWater, after finding 85% of a cross section of UK adults reported they drink less than the recommended 8 glasses of fluid¹.
To celebrate the launch, Robinsons are giving away a ‘Fruit Drop’ crate, and family fun day out with hotel stay. So you can #EnjoyMoreWater at home, or on-the-go!
It’s not only adults who struggle to drink enough; 72%* of 5-12 year olds don’t drink the recommended intakes of fluid³ and 47%* of parents worry their children don’t drink enough water during the day².
With real fruit in every drop of Robinsons, and no added sugar, a month long supply of the diluting fruit squash is being delivered straight to homes every month, with a range of fruity flavours to try. The monthly squash delivery service follows in the footsteps of vegetable and cooking boxes, and provides a convenient way to ensure the family enjoys drinking more water.
Consultant Dietitian, Helen Bond says, “Although water is the best drink to stay refreshed, it's not the only source, or even tastiest source, of refreshment. As well as feeling thirsty, the taste, colour, flavour and temperature of drinks is what often encourages us to drink more often. So, one of the easiest ways to make sure you and your family are consuming adequate intakes of water is to drink from a variety of healthy different sources”.