Artist Eliza Southwood says: “I create a lot of cycling-themed artwork and am always inspired by seeing people on bikes. I also love cycling myself – it’s the best way to get around. My inspiration for the Sudocrem Cycle More campaign was imagining a world in which everyone has the opportunity and the confidence to get on a bike and feel free to cycle wherever they want!”
Eliza makes up just one of the Cycle More campaign team members set on encouraging UK families to get cycling this year. She is joined by Paralympian cyclist Dame Sarah Storey and meteorologist Laura Tobin, with a little soothing help from Sudocrem. Take a look at the Sudocrem website for more information about how you can get involved and help fundraise for our nation’s premature babies. And remember to pack your My little Sudocrem when heading out on your next ride for any cuts, scrapes, bites and sores along the way!