Premature baby charity Ickle Pickles are teaming up with Sudocrem to raise funds for the vital neonatal equipment sick and premature babies so desperately need. In honour of the partnership a new, limited edition pot of ‘My Ickle Sudocrem’ has been created and will be sold in Boots and Tesco stores across the UK for six weeks from the 26th of August. Each sale of the ‘ickle pot’ will mean 50p donated to Ickle Pickles.

To raise awareness of this fantastic cause, Sudocrem are giving away a beautiful Bespoke Picnic Hamper for 2 from Oliver Bonas including a plates and cutlery set and a Giant Panda cuddly toy worth £150! Hopefully with the work Sudocrem and 'ickle Pickles are doing up and down the country, premature babies will get the care and equipment they so desperately need.